Legacy Logix is transforming the way we view and manage Estate plans.  Our Estate Portfolio Management service automates the management of everything related to a person’s Estate, year after year.  Combining AI-driven technology and fiduciary oversight, we’re eliminating the burden of maintaining an Estate plan, providing unique insights about its composition and value, and saving pain and frustration for loved ones when it’s time to settle.  

We are seeking an innovative Marketing Manager to lead the demand generation and channel marketing efforts for our estate management solution.  In this role, you will develop and execute integrated marketing programs to raise awareness and drive adoption, with a primary focus on channel partner acquisition and engagement.

Location: Remote

Responsibilities:

• Work closely with the management team to refine and enhance the Legacy Logix brand, ensuring consistency across all marketing channels.

• Create messaging and content that resonates with law firms and positions our software as a valuable tool for their trust and estate practice.

• Drive brand awareness campaigns to strengthen our position in the estate management software market.

• Execute comprehensive demand generation strategies to achieve revenue targets, including multi-channel programs such as digital, direct, content, and social media marketing.

• Develop co-marketing initiatives, collateral, and training programs to enable channel partners to effectively promote and sell Legacy Logix to their client base.

• Build and optimize marketing operations processes to ensure efficiency and scalability of marketing campaigns.

• Implement marketing automation tools and technologies to streamline workflows and enhance the overall effectiveness of marketing initiatives.

• Measure and assess the performance of marketing campaigns, providing insights for continuous improvement.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field

• 5+ years experience in demand generation, channel marketing, and marketing operations.

• Strategic mindset with the ability to drive results in a dynamic environment.

• Demonstrated success in developing and implementing integrated marketing campaigns that translate to revenue.

• Experience with marketing automation, CRM and analytics systems.

• Excellent communication, project management, and collaboration skills.

• Analytical and data-driven approach

Benefits:

• Competitive salary and performance-based incentives.

• Equity package.

• Health, dental, and vision insurance.

• 401(k) retirement plan.

• Career growth opportunities in a rapidly expanding company.